About Us


Uniting shopping and social media, ISO Style streamlines the process of online shopping by providing a curated selection of each seasons must-have styles. Founder Lauren Russell has been in the fashion industry for over 20 years and has experience in both wholesale and retail. Most recently Lauren was the contemporary women's trend buyer at Century 21 department stores. At Century 21, she sourced the most up-to-date trends and delivered high-quality styles at amazing prices.