Our Story

Lauren Russell has been in the fashion industry for over 15 years and has experience in both wholesale and retail. Most recently Lauren was the contemporary women's trend buyer at Century 21 department stores. At Century 21, she sourced the most up-to-date trends and delivered high-quality styles at amazing prices.
Jess Someck has been in the fashion and beauty industry for over a decade with expertise in strategic public relations, marketing and event production. Prior to launching ISO Style, Jess was the Brand Communications & Events Director at Victoria’s Secret where she oversaw brand management, global PR strategy, the annual Fashion Show, and celebrity/influencer relationships.
Uniting online shopping and social media, ISO Style streamlines the process of online shopping by providing a curated selection of each seasons must-have styles.