Our Story

Created by Lauren Russell and Jess Someck, ISO Style is an Instagram-boutique and online store specializing in fast-fashion at great prices. The two fashion industry insiders met through their sons and instantly became good friends, bonding over many things including their love of shopping. During one of their many playdates, the concept for their company was formed. Veterans of the fashion industry, Lauren and Jess sought to combine their passion for fashion and mutual obsession with online shopping by creating ISO Style.

Lauren Russell has been in the fashion industry for over 15 years and has experience in both wholesale and retail. Most recently Lauren was the contemporary women's trend buyer at Century 21 department stores. At Century 21, she sourced the most up-to-date trends and delivered high-quality styles at amazing prices. 

Jess Someck has been in the fashion and beauty industry for over a decade with expertise in strategic public relations, marketing and event production. Prior to launching ISO Style, Jess was the Brand Communications & Events Director at Victoria’s Secret where she oversaw brand management, global PR strategy, the annual Fashion Show, and celebrity/influencer relationships.

Uniting online shopping and social media, ISO Style streamlines the process of online shopping by providing a curated selection of each seasons must-have styles.